Snehalaya

SBC3 was set up in 2017, as a Section 8 (non-profit) Public Limited Company. Our team of professionals has a collective experience of over 100 years in developing and implementing SBCC programmes.

SBC3 is pioneering the concept of SBCC as a service in India, and specialises in using communication as an intervention to drive behaviour change in a wide range of social programmes.

SBC3 is a team of seasoned and driven professionals who are passionate about using evidence-based communication strategies to bring about social and behavioural change.

The Purpose of SBC3

We aspire to unleash the productive and creative energies of India’s youth and help them become significant contributors to our Nation’s progress by :

• Empowering them to be mentally healthy, emotionally strong and become a vibrant community of youth
• Reducing their vulnerabilities to abuse.
• Catalysing and facilitating transformational behaviour in relation to health, people, community, and environment
• Providing them with a platform to seek information and knowledge on subjects that are important to them during their adolescence and teenage.

Programmes

• Phenk mat Mumbai: PMM is an initiative of the Confederation of Indian Industry (CII) and Club Mahindra to make Mumbai litter free. The project is supported by Municipal Corporation of Greater Mumbai and the Government of Maharashtra. Star Pravah is the Media Partner. SBC3 is the implementing partner and has conceived, developed and rolled out the programme.
• • Energetix: helping adolescent’s ability to cope with stress/pressure. Energetix is a holistic, experiential programme of around 7.5 hours delivered over three sessions. Developed by SBC3, the programme is targeted at students aged 14-16 years.
• GNX PASS: GNX-PASS stands for Generation Next – Protection from Abuse to Stay Safe. GNX-PASS is a multi-level programme aimed at sensitising children about issues of abuse to help them stay safe.
• Sensitive Parental Guidance(SPG): Guidance to strengthen Parenting skills and make parenting of adolescents a rewarding experience.
• Sakshyum: Maharashtra is among top 5 states for child marriage in India. To tackle this and to build an evidence based Social and Behaviour Communication Strategy to end Child Marriage in Maharashtra, UNICEF Maharashtra commissioned Centre for Social and Behaviour Change Communication (SBC3) to undertake a comprehensive program to determine the contours for a Social and Behaviour Change Communication (SBCC) Strategy.
• AskBuddy.org: A dedicated and safe web Portal for all issues of teenagers
• Buddyapp: a Mobile App. with wearable band to help address teenage depression.
• Generation Next– Protection from Abuse to Stay Safe (GNX-PASS): sensitising children from 3 to 16 years on sexual abuse, Personal Safety and safe Online behaviour.
• School is the Change: providing a platform for school children to influence community on Social Issues.