Anti- Trafficking, Prevention of Domestic Violence, Women’s Rights, Child Rights, Human RightsMy Choices Foundation began in early 2012 as “My Choices”, a Hyderabad-based NGO providing free, grassroots services to victims of domestic violence and their families. The vision of bringing an end to domestic violence by harnessing the power of local women to become agents of change in their own communities was the driving force that led to the birth and subsequent exponential growth of My Choices.
Since then, it has grown not only in its vision to address domestic violence through counselling and legal aid, but also to include the mission to eliminate sex trafficking in India by 2025. Red Alert was founded in early 2014, with the vision to prevent trafficking of young girls for the purpose of sexual exploitation. After an 18 month research, ground-building and training phase, Red Alert launched programs in October 2015.
In October 2015 My Choices and Red Alert, hitherto operating as two separate NGOs, officially became the two operations of My Choices Foundation. The two entities changed logos and names becoming Operation PeaceMaker and Operation Red Alert of My Choices Foundation, but remained doing the same, impactful work.
My Choices Foundation is committed to giving women and girls the choices to live lives free from abuse, violence and exploitation. We do this through two main initiatives addressing two of the most prevalent and intractable issues in India: domestic violence and sex trafficking.
Operation PeaceMaker aims to stop domestic violence by training and employing local women – PeaceMakers – to work within their own communities providing counselling, rights education and legal aid to create meaningful change in the lives of victims and their families. Our PeaceMakers and Counsellors have helped more than 10,000 families resolve cases of domestic abuse, and have invested over 100,000 field hours supporting victims and their families to break the cycle of abuse and transform communities. We also operate helpline for survivors of domestic violence - 1800 212 9131/9333 40 4141.
Operation Red Alert aims to end large scale sex trafficking in India by 2025 through leading the prevention movement. Operation Red Alert has educated more than 4,500 villages in Andhra Pradesh, Telangana, West Bengal, Maharashtra, Bihar, Jharkhand, Rajasthan and Karnataka with the Safe Village Program and innovative comic books. The Safe Village program is backed up by a national helpline - 1800 419 8588, the only one of its kind in India. We have received over 46,000 calls to date.
My Choices Foundation is committed to using the most innovative methods to end domestic violence and prevent sex trafficking in India.
Through Operation PeaceMaker we aim to stop domestic violence and create meaningful change in the lives of women.Through Operation Red Alert we aim to create a united voice to stop sex trafficking in India by 2025.
My Choices Foundation aims to give women, children and families choices to live lives free from violence, abuse and exploitation.We aim to see the transformation of India into a safe, peaceful, and encouraging place for women and girls by empowering women and girls with the awareness, education, and support they need to become their own change agents.
We do this by:
